The old brand
Following the last decade trend of student accommodations (according to which everything related to students – youngsters – had to be colourful and playful) Nido Student Living brand was dominated by three colours: orange, purple and olive green. While, the simple logotype, often accompanied by a slogan, was made of 4 letters in 4 different fonts.
From Student Living to Collection
The Nido Collection indicates not just a collection of rooms or buildings, rather a collection of people, a global network of inspiring individuals who started their careers, as students, at Nido. This concept is reproduced in symbol composing the logo, which captures the true meaning of the word Nido. Inspired by the Spanish and Italian word for ‘nest’, it represents an intersection of our resident’s ideas, their paths, their stories and experiences.
The Nido Collection Logo
Designed to be used confidently in all sizes, the logo consists in the nest symbol placed above or on the side of the text. Depending on the application the logo can be used on one, two or three lines.
White out versions of the logo is used when a black version is not suitable for use.
The abstract shapes of these logos resemble the main features of the building they represent. All residences logos only appear in conjunction with the collection logos.
With its sharp and geometrical shapes Verlag is The Nido Collection primary use typeface. It is generally used in all weights, with the exception of Black which is used only in very rare occasion. Titles are usually All Caps Bold, subtitles are All Caps Light and text is Regular for printing or Light for web.
A clean, timeless grayscale colour palette with one main accent colour has been created for use. Besides the enhancement of the brand’s premium spirit, the choice of neutral colours allows a perfect integration with pictures.
R: 62 G: 69 B: 67
R: 53 G: 104 B: 178
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 30
R: 190 G: 190 B: 190
Coffee Table Book