OMM created a single connected system for the race including an iPad app to enable signup and start the race. An IR sensor/laser gate to capture the fastest times and fed data to our leaderboard which lived on a large LED screen in-store.
This all ran via a centralised server which captured race times, user data and sent participation emails so people had a record of how fast they ran.
Over the course of a week, 1200 people took part with crowds of spectators gathering to watch all the action as it unfolded.
The activation was realised by my colleagues at OMM before than I joined the agency. I personally took care exclusively of a the final design of the app and the leaderboard.
This project featured also on The Drum.
Through the app users sign up to the race and enter their time estimate to run the runaway.
After a countdown for the user to start running is displayed followed by an animation.
Once the run is complete the actual running time is compared the estimated time and according to that users are ranked.
Displayed on a big screen the leaderboard was showcasing the top 10 challengers and their score.