Jorja Smith was the face of the Nike Air Force campaign in Fall 2018.
As part of the campaign, Nike organised a raffle to win a ticket for a concert in a secret location in London. It was possible to access the raffle online, but also from the Nike flagship store in Oxford Street. There the raffle was displayed on a 2×5 meters screen. Users were given an iPad where to enter their credentials and to answer a simple question about Jorja Smith latest album. A correct answer would give them the chance to enter the raffle. Once this was done, users had to hand the iPad back to a member of staff and after a brief countdown the result of the raffle was displayed on the big screen.
Countdown and animations on the screen where provided by Nike, personally I took care of the iPad app design and the emailer which was then sent to the participants.
Very essential emailer for both winners and losers. The former were sent a link to register themselves and their +1. While the latter where invited to try the raffle again for better luck.