Jorja Unlocked App

App and emailer design for the Nike event Jorja Unlocked: a raffle to win tickets for a Jorja Smith’s concert in a secret London location.

CLIENT: Nike

AGENCY: OMM

Jorja Unlocked

Jorja Smith was the face of the Nike Air Force campaign in Fall 2018.

As part of the campaign, Nike organised a raffle to win a ticket for a concert in a secret location in London. It was possible to access the raffle online, but also from the Nike flagship store in Oxford Street. There the raffle was displayed on a 2×5 meters screen. Users were given an iPad where to enter their credentials and to answer a simple question about Jorja Smith latest album. A correct answer would give them the chance to enter the raffle. Once this was done, users had to hand the iPad back to a member of staff and after a brief countdown the result of the raffle was displayed on the big screen.

Countdown and animations on the screen where provided by Nike, personally I took care of the iPad app design and the emailer which was then sent to the participants.

Jorja Smith Nike App Raffle

Jorja Smith Nike App Raffle - Registration

Jorja Smith Nike App Raffle - Question

Jorja Smith Nike App Raffle - Answer

Jorja Smith Nike App Raffle - T&C

Jorja Smith Nike App Raffle - Start Raffle

Jorja Smith Nike App Raffle - Raffle Going

Jorja Smith Nike App Raffle - End

The emailer

Very essential emailer for both winners and losers. The former were sent a link to register themselves and their +1. While the latter where invited to try the raffle again for better luck.

Jorja Smith Unlocked - Winner emailer

Jorja Smith Unlocked - Winner emailer

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