My aim through gamification is to change people behaviour, but before analysing this specific theory, I thought would be worth to have a little research on the “traditional” ways to change people behaviour.

Constructivism and Behaviourism are certainly two of the main psychological approaches to change people behaviour. After a small research here I reported a brief description of both disciplines, key practioners and texts which I might use in the future for my research.

Individuals assimilate, they incorporate the new experience into an already existing framework without changing that framework.
accommodation is the process of reframing one’s mental representation of the external world to fit new experiences.
Accommodation can be understood as the mechanism by which failure leads to learning
constructivism is not a particular pedagogy. In fact, constructivism is a theory describing how learning happens, regardless of whether learners are using their experiences to understand a lecture or following the instructions for building a model airplane

Jean Piaget

Behaviourism focuses on one particular view of learning: a change in external behaviour achieved through using reinforcement to shape the behavior.
Desired behavior is rewarded, while the undesired behavior is punished.

B. F.Skinner
John B. Watson

– DUIT, R., TREAGUST, D.F. (1998) Learning in science – From behaviourism towards social constructivism and beyond

– LOWREY, A. E., (2013) Behaviorism Vs. Constructivism: A comparison of laboratory learning styles. BS, Virginia Polytechnic Institute and State University, 2012

Berger, P. L., Luckmann, T.(2011) The Social Construction of Reality: A Treatise in the Sociology of Knowledge

Furthermore, the concept of habitualization – “The idea that society is constructed by us and those before us, and it is followed like a habit” (OpenStax College 2012) – seems pretty interesting and might be worth to consider it and explore more.