5 July 2015
Deterding – defining gamification
After an introduction to gamification and having read many of the definitions, I started analysing this concept more critically and in depth and to do so I found a series of research papers on the e-library portal of the UAL  (I’ve been honestly pleasantly surprise by the amount of papers available there). One of the most influential and interesting researcher…
1 July 2015
About the ethic
Undoubtedly, I believe that the process of gamification is a deception, it’s about pushing people to do something without letting them think what they are actually doing. If people will start to have responsible behaviours because of gamification doesn’t mean they became more responsible. But at the same time, people are mislead by years of marketing techniques, dictated by capitalist…
27 June 2015
How to change people behaviour?
My aim through gamification is to change people behaviour, but before analysing this specific theory, I thought would be worth to have a little research on the “traditional” ways to change people behaviour. Constructivism and Behaviourism are certainly two of the main psychological approaches to change people behaviour. After a small research here I reported a brief description of both…
23 June 2015
Gamification for energy saving
Energy saving is surely one of the features which can play an important role in the climate change crisis, and already in a previous post, I illustrated the causes why I reckon it’s important to act on people behaviour, reducing their superficiality when it comes to simple tasks which potentially might have a dangerous effect on large scale. Still an…
22 June 2015
Gamification quotes
In this post, which I’m planning to update frequently with new quotes, I reported some of the quotes which from some of the main gamification practioners. They could be used to support the back my thesis. “Games are the only force in the known universe that can get people to take actions against their self-interest, in a predictable way, without…
21 June 2015
Flow
As I was suggested on Twitter I looked into something related to gamification the flow theory, and I found it simply fascinating. According to its theorist, the psychologist Mihaly Csikszentmihalyi, flow its a state in which people “are completely absorbed in an activity, especially an activity which involves their creative abilities. During this ‘optimal experience’ they feel “strong, alert, in…
19 June 2015
Research question
Chosen the theme of gamification I had to formalise my thesis research question a so I had to find a reason to actually use such a tool. This required very little thought, have been a few years now that I’m interested in designing for sustainability. Convinced by the First Things First Manifesto and the theories of sustainable design of Viktor…
18 June 2015
Technology progression
The project of physical computing had to be done using exclusively one technology: Arduino. Being honest, before starting with it, I was a bit confused with this Italian board. It looked to me as a normal hardware board, our old computer were full of these kind of stuff, but still everybody was so excited about it. After a few months…
17 June 2015
Project Methodology
For my project research and realisation, I used some of the IDEO cards methods. The first part of the research was based the observation of people behaviours. Following the method Fly on the Wall, I’ve been silently observing the behaviours of some people in a domestic situation, in particular when they were leaving a room without switching off the lights.…
14 June 2015
ReCog – A speculative design film
Here is finally the short speculative design minutes called ReCog, not an extremely creative name, but I find it good as it partially mention the idea without being too explicit. The film represents a girl walking in the street crossing her path with different people. The facial recognition machine identifies person by person, communicating to the user information about them…

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